About
Behind the Letters… Meet the Director of Delight
Jennifer, a Gen X’er, has been in the beauty business all of her life. Everything to make a woman look and feel beautiful has been in her domain. She was raised on Mister Rogers’ Neighborhood imagination and Girl Scout meetings, and later, as a latch-key kid, graduated to watching game shows and “stories” after school, surviving on Pop-Tarts and Tang.
In high school, rather than practice her saxophone, she instead opted to give makeovers with plenty of Aziza blue frosted eye shadow. It’s no wonder she ended up becoming a makeup artist immediately following high school.
The world of beauty became her oyster, and she traveled the country as the pied piper of makeup.
She listened to thousands of women pour out their hearts and confess their insecurities. It was like being a bartender, but instead of serving drinks, she served lipstick.
After being fed a steady diet of fashion magazines and unrealistic advertising images (which she would never measure up to), she expanded her beauty horizons and became an esthetician, determined to help women with the kind of beauty that doesn’t wash off.
She discovered (long before the internet) that beauty companies could legally poison you with forever chemicals, so after a decade of trial and error, she created Celtic Complexion Luxury Artisan Skincare.
Then the fun began.
What was supposed to be an intimate exchange between maker and customer turned into a performance. It needed a hype man. A social media presence. Someone willing to shout into the void that her skincare was better than the rest.
Before long, it wasn’t enough to make a beautiful product. She was expected to take a stand, have an opinion, be everything to everyone.
Instead of talking about ingredient provenance, she was now talking about everything else.
She landed safely in the slow lane. In the silence, she began to hear herself again. Her priorities shifted back to what was truly important.
As the world she knew faded away, she longed to return to a tactile world, to experience meaningful human interaction, joy, and color in a way that a digital world can never replicate.
What started off as a whisper soon became something she had to bring to life.
Analog Beauty Society was born.
If the world is a construct… why not make it one we choose to construct?